Mobile Marketing In Online Business
Mobile marketing is one of the streams or ways of digital marketing that aims in reaching a target audience on their smartphones or mobile devices. It is the most happening trend across the globe. It is the permission-based marketing tool as you require having the permission and customer’s mobile number for the same and it can be in the form of texts, images, and visuals.
Marketers are now well aware of the fact that if the business is not having a mobile-friendly website, it will lose the right targeting and approach of a business. It is essential that small and large businesses plan and chalks out an effective and comprehensive mobile marketing strategy. A good way to understand the mindset and preferences of your mobile audience as per your business before implementing a mobile-friendly website as it will help you to gain a trustworthy customer base for a longer run.
Mobile marketing unlocks the power of opportunities for marketers on a very high scale. Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a very personal way.
SMS Marketing: SMS marketing is a powerful way to get your message into people’s minds without the clutter of email inboxes or the noise of other channels. A text message has a 90% open rate which helps people to literally stop in their tracks and look into the message.
Result Oriented: Mobile Marketing is different as compared to email marketing or any other digital marketing tools. In most cases, emails are even deleted without opening to it but this is not the scenario in mobile marketing. It has proven that 98 percent of mobile phone owners read SMS they receive.
Cost-Effective: This is the only tool that won’t ask for pounds of investments. It is very cost-effective and can be a good source of investment for small businesses and startups.
Build Relationship: As mobile is the device that users always keep them, the capability to reach customers anytime and anywhere builds a strong relationship for the longer-term. By letting them know about the latest sales, new launches, and offers, new product arrivals, etc will make them feel special and appreciated.
It is easy to understand the importance of mobile marketing and overwhelm it, however the worst thing you can do is ignoring its potential. Start from the basic:
- Ensure your website is mobile-friendly.
- Start communicating and sharing your new products or launches through SMS marketing campaigns.
- Build your relationship with customers through search engine marketing campaigns for mobile.
- Invest in mobile marketing strategy.