A business or company that is local to a particular area is not able to compete directly with a larger challenger in another geographic location. A local company needs a targeted marketing strategy to attract a new set of customers who may not appreciate that there is a local specialty business in the area. Local marketing is a technique that is done both in person and online. You will need to find out the local marketing strategies that will be the most beneficial for your business.
Networking With Other Local Businesses
If you are in a small township or area that does not already have the service your company provides, then you need to network with other local businesses. This can increase your publicity and attract customers. Ask local businesses to post your company’s handbill on doors or in highly trafficked areas. A flier gives you the opportunity to display all of the services that your business is able to provide. Another option is to give a portion of your time to a local church or fraternal organization to increase exposure to many more people.
This will enable you to gain referrals and develop your local reputation
The Most Basic Type of Local Marketing
The most basic type of local marketing is to use a business license. You can give these out as you meet new people or start work projects. This enables the individual to refer to your business, website or phone number when future contact is necessary. You also need to design a particular online local promotion strategy to complement your offline marketing strategy, we all know the majority of people search the internet to learn more about companies they are evaluating doing business with.
Search Engine Marketing
If you want to be a focus for new customers online, you will need to use local marketing strategies that are part of a search engine marketing, or SEM, for your business. The main focal point of a local marketing strategy is to first determine all of the local keywords for your business. These keywords need to be particular to your area of operations to attract local customers. This is also known as location-based keyword usage. Your site should have keywords that include your city, county or geographic area.
Keywords and phrases need to be built-in on every page of your website. This will increase your site’s ranking when potential customers perform local searches. The way that interactive marketing is shifting local businesses is starting to get a marketing advantage. Many times when people will do a query online to search for a product or service online local businesses will show on the first page.
The goal is to have your site come into view on the first page of search results when keywords for your local area are entered. The use of local keywords will differentiate your site from the sites of competitors who are in other locations. You should investigation some of your customers to see what types of search terms they would use to find your particular kind of business.