The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Videos are one of the most compelling strategies in online marketing. It is proven that short video clips can help your business to grow online. But why are people so attracted to videos and what is it that makes videos such a successful marketing strategy?
First, we need to consider:
Types of video
There are various types of video to use for video marketing. To give you an overview, here is a short list:
- Product description and demonstration
- Testimonial videos
- Video interviews
- Tutorial videos
- Live streams
There is no restriction for businesses to do video marketing. You probably have noticed videos in the industry of online shopping or technology advertisement. But to clarify, every business that sells products or services can use video marketing as a strategy. Tutorials or demonstration of products have shown to be extremely effective. A recent study has shown that viewers are 85% more likely to purchase a product after viewing a product video.
Video marketing is a long trending marketing technique. In 2018, according to Cisco 79% of internet traffic is video content, with a rising trend. Here are some reasons why it is useful for your business to employ video marketing as a marketing strategy:
- Videos create trust. Animoto published a social forecast in which 76.5% of marketers and small business owner that put out video content said that it had a direct impact on their business.
- According to HubSpot, 51.9% of marketing professionals worldwide name video as the type of content with the best return on investment (ROI).
- Your SEO ranking will be better. A statistic from Moovy suggests that you are 53 times more likely to show up first on Google if you have a video embedded on your website.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Video is Effective
Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
Video is Emotional
Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.