Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with its own area of specialization.
Though they often overlap, each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, like types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
Some of the most notable modern-day graphic design examples stem from advancements in technology. Here’s a glimpse of some of these types of graphic design:
Website design involves creating engaging and intuitive web pages for users. This includes the overall layout, color scheme, and navigation.
User experience (UX) design is focused on ensuring a website or application is easy and satisfying to use. These designers emphasize value, usability, adaptability, and desirability.
Motion graphics design—or animation—brings visual elements to life through special effects, TV shows, video games, and movies.
Create your future in graphic design
What is graphic design, exactly? As you’ve just learned, there isn’t a one-size-fits-all definition. There are countless ways to use graphic design to solve business problems or evoke inspiration. It’s up to you to determine what graphic design means to you and your future career.
Graphic design basics
To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up the design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.
These graphic design elements include: