There are seven main types of digital marketing agencies out there. Some are specialized in one area and others offer a broad range of services. Remember, that the best one for your business will depend on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing.
Full-service digital marketing agencies, including inbound marketing agencies, tend to be larger than most firms and offer a variety of digital marketing services. Full-service agencies are best for small businesses and start-ups that don’t have large internal marketing and sales teams.
Digital ad agencies know how to produce attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Popular services include Facebook, Instagram, Twitter, and YouTube ad creation and deployment, and Google Ads Manager account creation and maintenance.
What Does a Digital Marketing Agency Do?
Companies work with digital marketing agencies because of their expertise in online marketing. Agencies know the trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are specific things to expect when working with a digital marketing agency:
The overall goal of any digital marketing endeavor is to generate as much organic traffic to one’s business website. Marketing professionals at digital marketing agencies know the ins and outs of inbound marketing, customer journeys, and search engine search algorithms. When you work with a digital marketing agency, organic traffic to your website will increase.
Digital Marketing Agencies Generate Sales-Ready Leads
The professionals at digital marketing agencies will know your business, your marketing goals, and objectives, your sales funnel, and your ideal targeted audiences. Additionally, they will also be knowledgeable in various inbound marketing tactics such as content marketing, social media marketing, web design, and search engine optimization.
What does a digital marketing agency do?
First off, let me tell you, there is a lot of analysis involved. Google and several other companies have provided free and premium software to help track not just who is visiting your website but also what they are doing on it, how long they stay, and what makes them leave.